Our Services
ADVERTISING
Mediaplus provides strategic advertising services and programs to companies and organizations active in a wide range of sectors and across diverse markets
Strategic Planning Services
Mediaplus develops strategic advertising plans that support and integrate with clients' overall marketing and communications strategies and tactics. Our client services team makes it their business to know our clients' business and the competitive environments in which they operate, and to ensure advertising is aligned with all other activities designed to build and client's brand and drive tangible, measurable results.
Media Strategy & Management Services
Our fully accredited media services team plans and manages integrated campaigns utilizing all offline and online media for maximum, targeted impact in the marketplace. Adept negotiators and buyers, our media services team leverages client budgets for added value, and stays on top of opportunities and trends in the industry to our clients' benefit. The agency has vast experience in Search Engine Marketing [SEM] programs and has a close working relationship with Google resources for analysis and optimization. We likewise subscribe to the DoubleClick Dart System, enabling us to handle sophisticated online network and rich media campaigns.
Creative & Production Services
Our creative services team encompasses English and French concept development and copywriting, art direction, storyboarding, design and production. The team is responsible for transforming strategy into effective and compelling advertising creative and design, from initial creative direction and concept development through final execution. All creative direction and development is handled in-house by the agency's creative services team, with video, audio and photographic services handled both in-house and in partnership with leading production houses. The agency likewise provides complete end-to-end creative and production on print assignments, managing printing and production on behalf of clients.
WEB, ONLINE & INTERACTIVE
The Mediaplus web and interactive services team builds advanced, content managed websites, delivers, creates search engine optimized web content, emarketing programs, online and interactive media presentations
Website Development
Mediaplus has designed and constructed numerous websites of varying degrees of complexity, most of which run on a Mediaplus developed content management system (CMS) that provides turnkey content control to clients. Following development and approval of the site architecture and applications/functionality and scope of work, assignments proceed through the following steps:
- User interface and page template designs - multiple designs are typically presented for both home page and sub-pages
- Cascading Style Sheets (CSS) development
- CMS configuration
- Application/feature design/development
- Site integration
- Content and SEO implementation
- Testing
- Launch
Search Engine Optimization (SEO)
Mediaplus provides search engine optimization (SEO) services and creates optimized content for websites utilizing the latest online analytics tools and resources and in consultation with our partners at Google.
Online Rich Media Advertising
A charter member of the Internet Advertising Bureau (IAB) Canada, Mediaplus is at the forefront in the use of new media and social media as marketing tools. We subscribe to the DoubleClick Dart System, enabling us to plan, target, manage and track the effectiveness of online rich media network-based advertising campaigns - including pay-per-click and pay-per-acquisition campaigns on regular and social networking sites. Our web team includes artists talented in Flash animation and After Effects, enabling us to produce animated interactive games and emailers, long-form presentations, product demos, videos and TV commercials rapidly, in-house.
Interactive
Our web team includes writers, artists talented in Flash animation and After Effects, enabling us to produce animated interactive games and emailers, long-form presentations, product demos, videos and TV commercials rapidly, in-house.
BRANDING
Mediaplus has vast experience in brand strategy, creation and development, with a proven methodology for brand discovery and gap analysis, competitive analysis, stakeholder consultation, design, development and application, through to brand guidelines. We have completed numerous naming assignments, brandmark designs and applications